Data protection policy
This data protection policy informs you about the nature, scope and purpose of the processing of personal data (hereinafter ‘data’ in short) within the framework of providing our services as well as within our online offer and associated websites, functions and online offers, as well as external online presences such as our social media profile (hereinafter referred to jointly as ‘online offer`). With regard to terms used such as ‘processing’ or ‘controller’, we refer to the definitions in Article 4 of the General Data Processing Regulation (GDPR).
The controller is
Swiss Phyto Labs AG
Owner/Executive Director Fabio Bernasconi
Website credits: Link
Type of data processed
- User data (e.g. master data of individuals, names or addresses).
- Contact details (e.g. email, telephone numbers).
- Content data (e.g. text input, photographs, videos).
- Usage data (e.g. websites visited, interest in content, access times).
- Meta/communication data (e.g. device information, IP addresses).
Categories of data subjects
Visitors to and users of the online offer (hereinafter we also refer to data subjects collectively as ‘users’).
Purpose of processing
- Provision of the online offer, its functions and content.
- Responding to contact enquiries and communicating with users.
- Security measures.
- Gauging the target audience/marketing
‘Personal data’ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
‘Processing’ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is far reaching and covers practically any dealings with data.
‘Pseudonymisation’ means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
‘Profiling’ means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.